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The most important thing we have learnt over the years about the creative process is that if we don’t have a spring in our step each and every morning, an eagerness to run with our ideas and see where they take us, to hear those ideas challenged and improved, and to see the fruits of our labours take shape, we’re not doing it right; and you – our clients – probably wouldn’t much like the results.
Thank goodness, then, that we love what we do as much as we do. Each client and every brief presents a new challenge, a reason to whip up the grey matter, challenge our preconceptions, and delve into our toolbox of skills and experience.