Client: Naturalmat

Project: e-commerce site

Naturalmat is the leading manufacturer of hand-made, organic and environmentally friendly mattresses, primarily for the baby sector. This niche mattress range, as well as a premium selection of organic cotton bedding, sleepwear and nursery furniture, are marketed online, though their dealer network and at their flagship Notting Hill store.

With a brief to maintain visual consistency, improve structural hierarchy and ease of navigation, we substantially reworked the design of the Naturalmat e-commerce site.

Online sales through the first six months following the launch of the new site were up by 50%.