Client: PenCarrie

Project: Direct mail

Multi-brand clothing distributor PenCarrie was seeking, through a combination of targeted incentives and mailings, to accelerate the migration of new and existing customers from phone and faxed orders to its state-of-the-art online ordering facility.

We created a a simple piece of direct mail aimed at customers wary of the new technology with a jargon free, step-by-step guide to the process.